Order Abandonment

Turn abandoned carts
into completed purchases

Proactive AI agents to engage shoppers at the moment of hesitation, surfacing the real reason behind abandonment, answering it across channels, and bringing them back to convert.

Proven Performance

Order Abandonment Lift Metrics

Verified Outcome
63%

Increase in abandoned cart recovery

Conversion Lift
47%

Lift in abandoned order recovery

Cohort Efficiency
3.3X

Increase in dormant customer reactivation

Solution Overview

How Woven Transforms Order Abandonment

Detect abandonment in real time

Most abandonment isn't lack of intent, it's an unanswered question. Woven detects the moment a shopper stalls and identifies the signal behind it before they're gone for good.

  • Real-time checkout event monitoring
  • Shopper hesitation and intent signal tracking
CHECKOUT ABANDONMENT FUNNELMonitoring Active
1. Item in Cart(100%)
2. Shipping Choice(68%)
3. Enter Credit Card(38%)
Hesitant: Specs
4. Order Confirmed(18%)

Engage at the moment of hesitation

The fastest way to recover an abandoned cart is to ask. Woven engages shoppers with a contextual conversation, surfaces the real blocker (like fit, shipping, trust, or price), and answers it in the shopper's own language.

  • Dynamic in-context shopper engagement
  • Objection mapping (shipping, trust, pricing blockers)
1-TO-1 REC ORE BLOCKER MAPPINGMonitoring Active
Generated Response
“Hi Dani, the Trail Cruiser e-Bike has wider tires and a suspension fork that handles trails well but still rides smooth on pavement. Plus, we are including...”
Schedule follow-up

Follow up across channels to recover

The conversation continues across email and SMS, picking up where it left off with the answer the shopper needed, plus the right nudge to come back. Every reply feeds back into your CRM as structured insight.

  • Synchronized email and SMS follow-up sequence
  • Dynamic data capture mapped to merchant CRM
RECOVERY THREAD OVER MULTIPLE DEVICESActive Sequence
M
To: customer.email
Subject: Your Trail Cruiser e-Bike is almost gone

Hi customer.first_name,

We saw you left our **Trail Cruiser e-Bike** in your cart. It features wider tires and a suspension fork that handles trails beautifully.

Generative Segment

Highlight rolling terrain performance and our free range extender battery promotion.

Please let me know if you want to walk through specs, or if you have any questions!

Enterprise Ready

Built for modern enterprises

Woven was built from the ground up with enterprises in mind, with security, data privacy, comprehensive auditability, and granular access controls.

Enterprise Compliance

SOC 2 Type II, comprehensive audit trails, SSO, and dedicated support to keep enterprise integrations seamlessly secure.

PII Redaction

Sensitive subscriber data is automatically identified and redacted at the edge, ensuring PII remains securely inside your system of record.

Safety Guardrails

Robust protections and playbook boundaries keep every AI interaction safe, highly compliant, on-brand, and strictly within your guidelines.

Integrations

Plug into your order abandonment stack

Woven integrates with the lifecycle, analytics, and engagement platforms order abandonment teams already rely on.

Woven Core
Customer.io
Customer.io
HubSpot
HubSpot
Klaviyo
Klaviyo
Braze
Braze
Shopify
Shopify
Segment
Segment
Twilio
Twilio
Marketo
Marketo
Intercom
Intercom
Slack
Slack
Amplitude
Amplitude
Gorgias
Gorgias
Yotpo
Yotpo
Attentive
Attentive